https://www.zoesabbath.com/work daily 0.75 2023-08-12 https://images.squarespace-cdn.com/content/v1/57da76ed893fc0962ff0718b/1513130520070-B9ZX5568E747OWDIVQM7/SSP_POURED_CREME_CHAMPAGNE_POP.jpg BEAUTY https://images.squarespace-cdn.com/content/v1/57da76ed893fc0962ff0718b/1557638959997-I4BZT0LXGCC9C0BR9Q9Y/PACKAGING_SECONDARY.jpg BEAUTY - BECCA COSMETICS - SECONDARY PACKAGING BECCA Cosmetics (2004 - 2015) During my tenure at BECCA Cosmetics, I designed and executed all of the finished art for the primary and secondary packaging. The original box artwork consisted of a soft touch coating with knock out white and metallic PMS print, finished off with a silver hot-foiled logo. At a later time I introduced a shiny silver stock to differentiate limited edition SKUs and inject some tonal/tactile variation into the brand’s packaging overall. I also initiated efforts to update all of the secondary packaging in 2014, to be recyclable without compromising quality or the original aesthetic. Concept and finished art. https://images.squarespace-cdn.com/content/v1/57da76ed893fc0962ff0718b/1605149153744-F3NE0RLZHYPA5GJRWNTT/image-asset.jpeg BEAUTY - BODILE - BRAND IDENTITY BODILE (2020) Logo and insignia for BODILE, a premium dancewear brand launched by former BECCA Cosmetics founder, Rebecca Morrice Williams. Logo, insignia and brand colour palette, garment labels, swing tags and campaign asset retouching. https://images.squarespace-cdn.com/content/v1/57da76ed893fc0962ff0718b/1510998412915-1XAJ9ZUCUEALR80H70WE/RETAIL_GONDOLAS_BECCA.jpg BEAUTY - SEPHORA GONDOLA GRAPHICS - BECCA Cosmetics BECCA Cosmetics (2004 - 2016) Art direction, gondola design direction and finished art for all BECCA Cosmetics gondolas at Sephora (global).   Selection of fixture finish and printed materials, planogram concept art direction, pre-production fixture proto-type sign/off, finished art and all pre-press prep for all seasonal updates.       https://images.squarespace-cdn.com/content/v1/57da76ed893fc0962ff0718b/1592523505786-6JE1JQF1KY4LK9SCUN9K/image-asset.jpeg BEAUTY - BEAUTY CAMPAIGN - MYER CLEMENGER BBDO FOR MYER (2020) BEAUTY CAMPAIGN - ‘Layers of Me’ In-store VM treatment for new beauty campaign launch at MYER. Campaign direction, photoshoot art direction, location and talent selection. In-house prep management of assets & collateral across launch roll-out. Photography - Amelia J Dowd Hair/MUA - Darren Cartledge Art Direction - Zoe Sabbath Producer - Nadia Cech https://www.zoesabbath.com/fashion daily 0.75 2023-08-12 https://images.squarespace-cdn.com/content/v1/57da76ed893fc0962ff0718b/1605149153744-F3NE0RLZHYPA5GJRWNTT/image-asset.jpeg FASHION - BODILE - BRAND IDENTITY BODILE (2020) Logo and insignia for BODILE, a premium dancewear brand launched by former BECCA Cosmetics founder, Rebecca Morrice Williams. Logo, insignia and brand colour palette, garment labels, swing tags and campaign asset retouching. https://images.squarespace-cdn.com/content/v1/57da76ed893fc0962ff0718b/1627456288366-8F4HN87FD4BHKMBVEMG9/image-asset.png FASHION - PLAY ON - Transeasonal S/S campaign Reels - CLEMENGER BBDO FOR MYER MYER REELS LAUNCH VIDEO (CLEMENGER BBDO) S/S 2021 A fun Reels video Bill Stepanoski and I made recently for MYER to launch new season with the campaign theme ‘PLAY ON’. Featuring Isabella House and shot/produced by the Clems Studio team. Special thanks to DOP Jemma Cotter and producer Jess Langley for making it happen. Hair: Taylor James MU: Darren Cartledge Styling: Michael Azzollini On-set AD/co-post prod AD: Bill Stepanoski Concept creative/music supervision (me) Zoe Sabbath https://images.squarespace-cdn.com/content/v1/57da76ed893fc0962ff0718b/1629938663621-2IT7T27ZFYIETXKFBDDD/image-asset.jpeg FASHION - WOMEN'S FASHION A/W - MYER (UNPUBLISHED) CLEMENGER BBDO FOR MYER (2021) Unpublished shot for women’s transeasonal fashion at MYER. Campaign concept, art direction, location and talent selection. In-house post prep management of assets & collateral across launch roll-out. Photography - Christopher Ferguson AD - Zoe Sabbath Stylist - Michael Azzollini Hair - Taylor James MU - Darren Cartledge Talent - Isabella House @ Chadwick Producer - Sam Montgomery https://www.zoesabbath.com/lifestyle daily 0.75 2021-08-03 https://images.squarespace-cdn.com/content/v1/57da76ed893fc0962ff0718b/1627971701113-555ROHWM5W17CK3RMOK0/image-asset.jpeg LIFESTYLE - MAKE IT BIGGER THAN CHRISTMAS CATALOGUE 2020 - MYER CLEMENGER BBDO FOR MYER (2020) CHRISTMAS GIFT GUIDE LAUNCH CATALOGUE ‘Make it Bigger Than Christmas’ Digital/print/OOH/Tactical TVC for Christmas gift guide launch at MYER. Stills and Talent art direction, Propping, hair and MUA direction, talent selection. Post production direction of assets across launch roll-out. Photography - Mario Schembri/Doug Campbell Stills set stylists - Teagan Cheep/Sami Johnson Art Direction - Zoe Sabbath Producer - Paula Lindsay https://www.zoesabbath.com/home daily 1.0 2021-06-17 https://www.zoesabbath.com/contact daily 0.75 2022-10-03 https://www.zoesabbath.com/about daily 0.75 2023-06-03 https://images.squarespace-cdn.com/content/v1/57da76ed893fc0962ff0718b/51e71992-2bf0-4011-adc0-9ccdff8cc87c/Screen+Shot+2023-06-03+at+1.14.52+pm.jpg ABOUT